We love...
- Businesses with challenges, unique stories and products
- Working with business that have tried "about everything" with little results
- Working with motivated owners & managers
- What we do...
Our main focus when working with clients is Strategic Web Design, Lead Generation with the goal of creating satisfied customers. Everything we do on a web page has a purpose. It starts with a laser focus on your ideal client or customer. Who are they, what they want or need, and in helping them to choose you over your competitor.
Lead Generation is the process helping visitors find your site--welcoming them, intriguing them and educating them enough to become a lead in your system. This happens when they choose to dig deeper and learn more, and is triggered when they give us their name and email in exchange for a collateral of equal value. We call this "give-to-get"...in essence, when people see the value in your blog, case study, video, spec sheet or comparison, they are more apt to give you their basic information to get what your are offering.
Ideally, when they've seen, read or watched enough they would convert to a marketing or sales lead, and ideally into a customer. Their Buyer's Journey of trying to solve their need, want, desire or problem takes them through our sales funnel, at which point they will either want to consult with you, or are ready to order--creating a sale and a customer. While many websites jump to the ready to order button right away, many consumers research their options first, and as few as 2% are actually ready to purchase when they first enter a website. The job of your website is to get them to the "shopping cart phase", or at least leave better informed and educated.
We love to work with our clients on the HubSpot platform. As current and former business owners, we can see that this technology is fairly easy to use, cost effective, aids your customers and increases your sales and bottom line, and as such is ideal for any business owner who is in a highly competitive market, needs to stay ahead or jump ahead of their competition, and has a unique story to tell or product to sell.
If this type of marketing appeals to you and your approach to business.Scroll down the page, if you have questions click Let's Talk or click View Resume, to learn about our work.
We begin by listening to gain a deeper understanding of your business, your message and your goals.
We design or revise websites for people first, and for Search Engines secondly.
We build Responsive Web Designs that look as good on a phone and tablet as they do on a desktop.
Last but not least, we keep an eye on the goal of converting leads to customers, and increasing your bottom line.
