Our main focus when working with clients is Strategic Web Design, Lead Generation with the goal of creating satisfied customers. Everything we do on a web page has a purpose. It starts with a laser focus on your ideal client or customer. Who are they, what do they want or need, and in helping them to choose you over your competitor?
Lead Generation is the process of helping visitors find your site--welcoming them, intriguing them, and educating them enough to become a lead in your system. This happens when they choose to dig deeper and learn more and is triggered when they give us their name and email in exchange for collateral of equal value. We call this "give-to-get"...in essence, when people see the value in your blog, case study, video, spec sheet, or comparison, they are more apt to give you their basic information to get what you are offering.
Ideally, when they've seen, read, or watched enough they would convert to a marketing or sales lead, and ideally into a customer. The "Buyer's Journey" is a useful way to understand how people try to solve their needs, wants desires, or problems, and it takes them through a sales funnel approach, at which point they will either want to consult with you or are ready to order--creating a sale and a customer. While many websites jump to the ready-to-order button right away, many consumers research their options first, and as few as 2% are actually ready to purchase when they first enter a website. The job of your website is to get them to the "shopping cart phase", Demo, phases, or at least have them leave better informed and educated.
If this type of marketing appeals to you and your approach to business. Scroll down the page, if you have questions click Let's Talk or click View Resume, to learn about our work.
One tool we use extensively is the HubSpot CRM. With all of our clients, those on HubSpot's platform and those on SquareSpace's we can use the HubSpot "Freemium" CRM tool. It's free and can track Contacts, Companies, and Deals. We've been using RV Rental companies, Medical leads and contacts (not for HIPPA info!), Real Estate Development, and Genetic Testing for both B2B and B2C marketing leads and deals. We've found that if you use spreadsheets we can build it on the CRM, enabling you to slice and dice to segment your reports and ideal customers.
.Your business will benefit by using Hubwerks expertise and the proven principles we've been using. Let us help you with your marketing program, and together we'll become a powerful team, helping you to leapfrog over your competition and increase your profits.
"Hubwerks has been instrumental in helping Hoptocopter™ Films redefine our customer flow. The technology they use is incredibly powerful, but the real power of HubWerks is in their people. Their business experience and marketing insight has played a pertinent role in assuring we effectively communicate to our customer base."
SETH / OWNER + DIRECTOR + DP + EDITOR Hoptocopter Films[fa icon="quote-right"]
"The Hubwerks guys have worked tirelessly not only to get my company found, but to convert viewers to users. My confidence in Hubwerks’ ability to drive traffic through inbound conversion, blogging, SEO, and PPC/PPV has allowed me the ability to focus on running my business, not my website."
Eric P./Founder + CEO FundSpot[fa icon="quote-right"]